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What is Amazon Pinpoint?


Amazon Pinpoint is a flexible and scalable multichannel marketing communication service.


Amazon Pinpoint Introduction Video

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What is Amazon Pinpoint?

Amazon Pinpoint is a marketing communication service.

Amazon Pinpoint can

  • be incorporated into different applications and services using either APIs or SDKs.
  • understand users by capturing different kinds of data
  • ingest data from CRM applications, ERP, etc as input.
  • help with finding the target audience through segmentation based on events and filters
  • provide multiple channels to reach and engage the target audience.
  • measure the engagement efficiency through information such as opens and clicks.

Amazon Pinpoint Pricing

Amazon Pinpoint pricing is based on what is used.

There are no contracts or minimum charges.